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Welcome to Rightside Up Apparel

Rightside Up Apparel is quality clothing that speaks to your style and comfort, and now, with our exclusive cutting-edge technology it can literally “speak” to you too! We’ve developed our own app that lets you scan our small BSITL touchpoint tag to receive positive and inspirational video messages on your cell phone from all our clothing.

Our small touchpoint tag on every piece of clothing is an acronym for “Be Strong In The Lord “, and living Rightside Up is about trying to live life the best that YOU can. “Be Strong In The Lord and Live Life Rightside Up” is the subtle yet powerful message behind Rightside Up Apparel. Love our clothes and be inspired by our messages!

Be Strong in the Lord and Live Life Rightside Up!


How the interactive touchpoint works

Make the Right choice!

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