The Rightside Up Story
Rightside Up apparel was created out of the promise that life is a journey. We all have a life story, and it doesn't matter where we've been. It's where we are going that counts! We all have the power to choose the self-righting attributes of forgiveness, hope, love and faith that enable us to live Rightside Up.
Rightside Up apparel is meant to serve as a reminder to you, the wearer, that every day you have the power to live life the best that you can and make positive life choices. Through our "R" branding and "BSITL" touchpoint, the message is subtle, yet powerful: Be Strong In The Lord and Live Life Rightside Up. In the end, it's all about you and what is important to you. The apparel becomes a vehicle to remind you that you have the power to be your best YOU. Enjoy wearing Rightside Up apparel and enjoy living life the best that you can, Rightside Up! Join the Rightside Up positive lifestyle community.
BSITL - Be Strong In The Lord
BSITL (bis'-tl) is an acronym for “Be strong I the Lord”. This small BSITL touchpoint tag is permanently attached to every article of our clothing. As a touchpoint, it serves as a constant reminder that you have the power to make positive choices in your life, to live life Rightside Up, and that you are not alone. It is also the marker to scan when you open our exclusive Rightside Up Apparel app on your phone.